Author = Akbari, Mohsen
Identifying the concept of customer trust in blockchain-based digital advertising: Model development with grounded theory

Volume 20, Issue 45, June 2021, Pages 92-119

10.52547/jbmp.20.45.92

Hojjat Nejati Rashtabadi; Mohsen Akbari; Narges Delafrooz; Ali Gholipour Soleimani


Identify and validate the dimensions and metrics of brand equity

Volume 17, Issue 36, February 2018, Pages 57-73

Narges Delafrooz; Mohsen Akbari; yalda Rahmati; Mohammad Reza Taghizadeh Joorshari


Model of Factors Influencing Exchange of Tacit Marketing and Sales Knowledge Exchange and its Impact on Marketing Success

Volume 16, Issue 32, February 2017

Mohsen Akbari; Mahmood Moradi; Mahsa Farkhonde; Esmaiel Momen


Difference between Men and Women in Received Gift Compensation

Volume 15, Issue 26, May 2015, Pages 123-139

10.29252/jbmp.15.26.123

Mohsen Akbari; Mostafa Ebrahipour; Masoumeh hadaddi


The Effect of Dynamic Capabilities in Creation of Competitive Advantage

Volume 12, Issue 16, November 2012, Pages 107-122

10.29252/jbmp.12.16.107

Mohsen Akbari; mohammad esmailzadeh